Startup Canopy, which was founded by former Spotify execs Brian Whitman and Annika Goldman to focus on privacy-respecting music, news and places discovery, is about to release its first mobile app.

“Yesterday, we submitted to Apple the little app we’ve been working on at  @ourcanopy over the last few months,” tweeted Canopy’s head of design Gabriel Valdivia, complete with a jiggling-Snoop-Dogg GIF to illustrate his excitement. “I can’t wait to put it out there and continue to build more delightful and private discovery experiences.”

The company has made some information public about its app already on its website.

“We are launching a discovery app with no email log in or accounts. You’re able to discover brand new things every day, personalised to your tastes, alongside a strong editorial focus. Your personal data never leaves your phone,” it explains. “The Canopy app will show the world that there is a better way to experience the internet and discover new content.”

CEO Whitman was CTO and co-founder of The Echo Nest, which was bought by Spotify as a crucial plank in its development of personalised music recommendations. Matthew Ogle, who launched the Discover Weekly playlist at Spotify, also works at Canopy in a product role.

“Really what we are doing here is trying to shift the balance of power and shift value exchange on the internet,” Goldman, who is Canopy’s chief strategy officer told Music Ally earlier this year. “We are trying to prove that private personalisation works.”

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