Music Ally has seen a few music-streaming apps making promises like payouts “over 2x more than Spotify”, but there’s a twist in the case of SingleServ: the payouts are going to charities. Launched as an iPhone app, the company describes itself as a “cause-based streaming platform that allows musicians to directly fundraise for charities by using their music singles”. It’ll release one new single every week, each of which will be exclusive to the platform. Fans will browse the different campaigns within the app, reading the artists’ stories about why they’ve chosen the cause that their music is supporting. The music is streamed within the app: “With every song’s stream, SingleServ donates to the organisation chosen by the artist.” Its co-founders include musician Kyle Woods as well as Clayton Blaha, co-founder of Skrillex’s OWSLA label and publishing company. The challenge will be enlisting artists who can bring plenty of fans to a dedicated app to hear exclusive songs – and then getting those fans to stick around to check out other campaigns. Still, SingleServ says it has “already begun coordinating campaigns with some of the industry’s biggest major and indie labels/distributors”.

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Music Ally's Head of Insight

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