ivors academy

British songwriting body The Ivors Academy (formerly BASCA) is looking to the next generation, with a new ‘Youth Network’ initiative. The body says it will involve creating partnerships with universities, colleges and other organisations across the UK, as well as setting up a ‘Youth Council’ to give young songwriters a say in its campaigns, awards and other activities. This comes against the backdrop of high-profile debates about songwriters’ compensation in the streaming era: something that will particularly be on the minds of younger writers coming in to the industry. “In today’s rapidly changing world, they need our help – and we need their voices and ideas. This will help create a more vibrant and energetic attitude for The Ivors Academy, and a more sustainable economic future for all music creators,” said Ivors Academy board director Martyn Ware. “We are committed to bring younger, more diverse voices into our organisation and are calling on academic institutions across the country to share our vision and help us champion young creative talent,” added CEO Graham Davies.

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  1. The world needs more initiative like this in every country so that more of the youth are connected with each other so that the youth can be more acquainted with the real problems of the real world and can provide valuable solutions to the problems.

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