In June 2018, Music Ally covered the ‘music creation and education’ pitches at the Midem conference’s Midemlab startups contest. We were impressed by a startup called Lirica (even if we did mis-name it Taplyrica) with an app that taught people languages using music and lyrics. The judges were impressed too: Lirica won its category in that year’s contest. Now the UK-based startup has announced a $1m seed-funding round, including investment from Sony Music, Veridian Ventures and private investors. Note: Sony Music was already a strategic investor in Lirica when it took part in Midemlab, but we checked, and the major label has since put in more on top of that original investment. The app is now available for iOS and for Android, focusing initially on teaching Spanish through songs – although one use for that $1m will be to add other languages. The company is currently focusing on a freemium subscription model: some of its songs and lessons are free, but to unlock its full catalogue, people pay £4.49 a month. Besides language expansion, Lirica is eyeing new ways to get its app into people’s hands. “As we see our platform as collaborative with class-based language learning, we will also be working with schools and institutions to get music used in the classroom in a more structured manner,” said CEO Paul Custance.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…