MyPart and Audoo join the Abbey Road Red startups accelerator


London’s Abbey Road Studios has two new startups under the wing of its music/tech accelerator Abbey Road Red. MyPart from Israel is the latest startup using AI technology to analyse songs. For music publishers, its pitch is that it “literally discerns the deepest parts of a song, putting an end to struggling with metadata and manual tagging to find the gems you need”, with uses from A&R to sync. It’s offering a similar pitch to labels, complete with the encouragement to “stop listening to thousands of bad Coldplay songs”. The second startup is Audoo from the UK, which has made a device and associated tech to track music being played in the background in venues and public spaces, and report it to collecting societies in real-time. “We are doing important, exciting work with MyPart and Audoo that will help songwriters and artists find opportunities and get paid faster and more accurately. We’re operating in the middle of the value chain and that’s new for us,” said Abbey Road Red’s innovation manager Karim Fanous. The news came as Abbey Road also announced plans for its latest hackathon event. It’ll take place on 9-10 November in the famous Studio Two, with more than 100 developers, designers, artists and music producers set to take part. The theme is ‘The Power of Immersion’ – think augmented reality, spatial computing and so on, complete with Facebook Spark as the ‘strategic partner’. Applications are open until 7 October to take part.

Written by: Stuart Dredge