Music-analytics firm Chartmetric has published a blog post outlining some of the findings from its ‘Pre-Playlist Analyzer’ and ‘Post-Playlist Analyzer’ tools, and it makes for interesting reading.
The tools can be used to measure tracks’ progression from one programmed playlist to another on the key streaming services, in an effort to understand how the ‘ladder’ systems work, in terms of which playlists are most likely to act as a feeder for other playlists.
The post, from data scientist Nuttiiya Seekhao, is worth reading in full, because summarising it for a short Music Ally story won’t do it justice. As an example: it offers data showing how 19% of tracks added to Spotify’s ‘Next From Nashville’ playlist are subsequently added to its (much larger, in followers) ‘Wild Country’ playlist, while 18% are added to the ‘New Boots’ playlist, and 32% to the ‘Breakout Country’ playlist. Those three playlists are feeders to the flagship ‘Hot Country’ playlist: 10% of tracks from ‘Wild Country’, 13% from ‘New Boots’ and 17% from ‘Breakout Country’ ultimately make it to the 5.5-million-follower ‘Hot Country. Apple Music and Deezer are also included in Seekhao’s analysis.
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