Apple’s new iOS software (iOS 13) launched earlier this month, and one of its features suddenly has an interesting music angle. The feature is called ‘Memories’ – it actually launched three years ago, but was updated within iOS 13 – and automatically edits together photos and videos for particular events in someone’s camera roll.
Now Apple has revealed a partnership with Maroon 5 to suggest their track – also called ‘Memories’ – as the soundtrack for these videos. The band have even made their own, er, ‘Memories’ Memories video to show off the feature and music integration. It’s a big promotion for a track that was released on 20 September, and is a sign of the kinds of co-marketing opportunities with Apple that go well beyond the days when getting a sync in an iPod / iTunes commercial was the height of many artists’ ambitions.
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With “fan communities” being on every artist’s team’s mind, we’re fans of the fact that…
“IOS 13” apple launched the new software and now it’s public for the beta version, and now I am using the beta version and its working fine, yes I had faced some lack but its cause of ram management .