User-created playlists on Spotify are no longer a music-only zone. Yesterday, the streaming service added the ability for listeners to add podcast episodes to playlists too.
“Users can build playlists of podcasts, or add podcasts to existing playlists for a mixed-media experience,” explained the company in a blog post. “Users can also set up a playlist of multiple podcasts in a row… or integrate their favourite songs with news, comedy, or sports podcasts.” For now, the feature only works in Spotify’s mobile app: the podcast / mixed playlists can be played in its desktop application, but not created.
There is potential in the new feature for artists, as well as for Spotify listeners. Any artist that’s worked on their own podcast can now create a mixed-media playlist blending episodes with music, for example – although podcasting being what it is, they’ll only be getting royalties for the music. The feature could also be used by podcasters making shows about music who haven’t been able to license the actual songs – their episodes can now be embedded in playlists with those tracks instead, perhaps.