More evidence of the commoditisation of certain types of music personalisation: YouTube Music has officially announced three new algo-personalised playlists. One we knew about: ‘Discover Mix’, which appeared in September and was quietly mentioned in YouTube’s launch publicity for YouTube Music’s launch in India. The other two are ‘New Release Mix’ and ‘Your Mix’.
As the name makes clear, the first of those is YouTube Music’s version of Spotify’s ‘Release Radar’, with new releases from each listener’s favourite artists. The latter is more akin to Spotify’s ‘Daily Mix’ playlists, with a blend of songs listeners like with other tracks the algorithm thinks they may enjoy.
YouTube’s chief product officer Neal Mohan announced the playlists at the TechCrunch Disrupt conference yesterday, although he didn’t offer any figures for how popular YouTube Music is, beyond the fact that its premium tier is now available in 71 countries.