Endel made headlines earlier this year by announcing a distribution partnership with Warner Music Group to release albums created by its AI. Its music is thus now on various streaming services, although its AI-generated soundscapes can also be accessed through its smartphone app and Alexa skill. And now, through Amazon’s live-video service Twitch too.
Endel has launched a channel called ‘Insomnia’ on the service, which is described as “a 24-hour stream of real-time, procedurally generated sounds designed by Endel’s sound engine to improve one’s sleep… a combination of psychoacoustic effects, which are soft non-narrative warm sounds that are fine-tuned to alter the listener’s cognitive state and create a non-intrusive soundscape”. Twitch is certainly excited about the potential, with its head of music strategy and licensing Pat Shah saying that “AI-generated music is fertile ground for certain use cases like improving sleep”.
This isn’t the first round-the-clock AI-generated music channel on Twitch, mind. In June this year another AI-music startup, Melodrive, launched its ‘Twitch Plays Melodrive’ channel: a 24-7 stream of AI-generated piano music.