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Nick Cave uses YouTube Premieres to debut entire album


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What were you doing last night? Music Ally was listening to the premiere of Nick Cave & The Bad Seeds’ new album ‘Ghosteen’ with more than 19,300 other people… on YouTube. The band made use of YouTube’s ‘Premieres’ feature, but instead of using it to debut a single track/video, they premiered their entire album – using lyric videos at the time Music Ally tuned in.

‘Ghosteen’ itself is released today, and the YouTube premiere was accompanied by real-world listening events in record stores and venues across the world. Anyway, it was an inventive spin on a YouTube Premiere, with Cave’s YouTube channel currently having more than 134,000 subscribers. At the time of writing, the livestream has notched up more than 95k views.

Stuart Dredge

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