In July this year, Music Ally reported on a partnership between Apple Music and Gay Times, the LGBTQ [lesbian, gay, bisexual, transgender and queer/questioning] media brand. Gay Times made a series of exclusive playlists for Apple’s service, with the companies also collaborating on a joint advertising campaign in the UK.
Now Gay Times is adding a new level to its music curatorial responsibilities, a program for emerging LGBTQ artists called ‘Elevate’. It’ll choose artists to spotlight, and give them visibility in Gay Times magazine, as well as on social and digital platforms. And yes, those Apple Music playlists are included: the ‘Elevate’ artists (starting with British musician Joesef) will be featured in the flagship ‘Queer and Now’ playlist on Apple Music.
“Working with Apple Music represents a major step forward in recognising incredible queer music talent in our community. Our curator launch was a first in celebrating queer talent in music on a global-scale. Elevate is the natural next phase – a brilliant means to empower queer music talent,” said CEO Tag Warner.