Marketing

Foals microsite tasks fans with saving content ‘before it’s lost’


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2019 is a busy year for British band Foals: they’re releasing two albums: ‘Everything Not Saved Will Be Lost – Part 1’ came out in March, with ‘Everything Not Saved Will Be Lost – Part 2’ set to follow later this month.

The new album has its own microsite now, with an interesting twist: new content will be released on it every day for the next few weeks, but it will only be available for a short time: fans can register their email address and ‘save’ it to their inbox, to preserve it.

It’s a neat tactic for encouraging fans to return to the site every day in the lead-up to the album’s release. WMG’s Firepit Technology team designed the microsite, under a brief from Warner Records and management firm Q Prime.

Stuart Dredge

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