A startup hoping to forge more links between the music and esports industries has raised a $1m seed funding round. The company is Five Vectors, and its business is focused around working with artists to create original music tracks, which can then be licensed to esports teams and organisations.
The company was co-founded by former Universal Music Central Europe exec Andres Lauer, and Wasae Imran, who was at esports organisation ESL. If that combination of companies sounds familiar, that’s because UMG Central Europe and ESL teamed up in August 2018 to launch… a label that would sign artists and release music to be used by esports teams and organisations! That label, Enter Records, went on to make German dance artist and producer TheFatRat its first signing.
“We see a powerful overlap between music and gaming and created Five Vectors to fill the gap in the industry by providing customised music solutions for the global gaming audience,” is how Lauer describes his new venture now.