Acts distributed by TuneCore and CD Baby will now be available to listeners in China – or, to be more precise, listeners who use Tencent’s music offerings. The deals cover QQ Music, KuGou and Kuwo, who collectively reach 652m people in China according to Billboard.
“We create partnerships, tools and services that bring the greatest possible value to musicians and this alliance with Tencent Music is a tremendous opportunity in a fast-growing and sought-after market,” said TuneCore CEO Scott Ackerman in a statement. CD Baby CEO Tracy Maddux added, “Making our members’ music available in the world’s largest market for streaming subscribers offers tremendous potential for independent and emerging artists to be heard and connect with fans.”
The deal, for now, covers Tencent and its subsidiaries, but it is not yet clear if and when other leading services in China like NetEase Music and Xiami will see the TuneCore and CD Baby catalogues available on their services. It comes as Tencent is being investigated by competition regulators in China over deals it signed with Universal, Sony and Warner a number of years back. Initially exclusive, the Chinese government instructed Tencent to sub-license that major label content to other music services in the country, although it has been suggested that the cost of such sub-licences are steep.