Nigerian star Wizkid says he is planning his own music streaming app – done in partnership with the United Bank For Africa. “We intend to create a streaming platform for people to be able to market their music, put out their music and actually get revenue right into their pockets,” he told British radio station Capital Xtra. It is not clear what form it will actually take – but it could be akin to a monetised version of SoundCloud based on his comments about it.
South African artist Black Coffee announced last year he was planning his own social and streaming platform in the shape of GongBox, but it appears to have gone quiet since then.
Moves by artists to seize the means of production (well, means of distribution) have not always set the world alight. Obviously Jay-Z led a consortium of his celebrity pals to buy Tidal and Garth Brooks set up GhostTunes in 2014 to make his own music available digitally, but it was eventually rolled into Amazon Music. We don’t want to be the naysayers telling acts what to do here – and clearly Wizkid is going into it all with noble intentions – but the odds are terrifyingly stacked against everyone here, especially those arriving this late in the game and who don’t have enormous investment behind them.