Music Ally first wrote about Zya in November 2011: it was a “cloud-based music platform that empowers everyone – regardless of ability or musical preference – to make music in a revolutionary 3D environment”. It went on to make a splash at SXSW 2012 with the added spin of incorporating licensed tracks.
In April 2013, the company behind Zya raised an $11.4m funding round with plans to launch it as an app. Then, in March 2015, the company launched a new app called Ditty, as part of Facebook Messenger opening itself up for external apps.
Ditty was a way to choose a song, add some text and send the resulting video to friends. We haven’t checked in with the app since then, but this week, the app is actually checking out.
“Since 2015, millions of people have enjoyed making and sharing dittys. Today, we are announcing that Ditty will soon shut down,” stated the company on the Zya website. “The next few days will be the last time to make and save dittys. Ditty, DittyMoji – The President, Dittymoji – Holidays, and the Ditty Alexa skill will no longer function after October 15th, 2019.” There’s no news at this point whether Zya itself is also shutting down, or whether the company is planning to pivot to something else.