If you are parents to children of a certain age, the pain of the last few days will have been immense. “Is it back yet? Is it working again? WHY?”
Fortnite’s servers have been down since Sunday as it wrapped up its 10th season. Instead of the normal game play, users were presented with a swirling black hole, although some gamers are spotting numbers in the black hole and trying to work out what they might mean.
There are various takes on why this is happening. It’s to fix the servers. It’s to completely catapult the game into an entirely new realm where a whole new gaming dynamic (and different laws of physics) will apply. It’s just a PR stunt.
There are digital acres of coverage of this (yes, us included) and in depriving users of the game for a period it exposes how phenomenally popular it is and everyone (players and parents alike) will no doubt be hugely relieved when it is finally back online.
It all got us wondering if anyone in music would have the guts (or be reckless enough) to temporarily deny access to a hot new release at its very peak. Imagine if The Biggest Act In The World released their new album and, three days later, everyone on DSPs got a swirling black hole instead of the music for a couple of days. It would never happen (unless the KLF returned), of course, but we can’t help wondering about the merry hell it would cause if it did.