The State Of The Stream report from Stream Elements covering Q3 2019 has been published and offers plenty of insights into the game-streaming world.
Unsurprisingly, Twitch is the dominant platform here, accounting for 75.6% of hours watched in the period. What is perhaps most interesting is the fact that gaming giant Ninja recently defected from Twitch to Mixer but this did little to grow the latter’s appeal – seeing it move from 3% of hours watched a year ago to just 3.2%. This might be too early to call, but the suggestion here in the report is that the gamers might get the media attention but the platforms themselves are the real centre of power and where loyalty is forged.
There is also the suggestion that the two biggest games – Fortnite and League Of Legends – are not totally bulletproof. They are still top of the charts but their viewership hours dropped by more than 15% in the last year. There are more game-related and stream-centric stats and trends here to dig into. Although there is nothing specific on music, it’s important to stay abreast of what is happening in this world as it will invariably impact on music in some way.
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