Australian artist Toni Watson – aka Tones and I – is riding high with her track ‘Dance Monkey’, which started as a viral buzz track but has flowered into a bona-fide global hit. In fact, at the time of writing it’s top of Spotify’s Global Top 50 chart, with 5.6m daily plays.
Spotify is keen to highlight its role in the track’s success. “Due to the global editorial team’s collaboration, the song was included on various international playlists. This curation is in part what helped transition Dance Monkey from an internet sensation to a certified global chart topper in 16 countries including Norway, Finland, Lithuania, Denmark, and Ireland,” explained Spotify in a blog post.
‘Dance Monkey’ has been streamed more than 300m times on Spotify at the time of writing. That makes it the biggest platform for the track, although it’s certainly not the only one: on YouTube, the official video for ‘Dance Monkey’ has been watched more than 72m times so far.