Nearly a year ago, Spotify dubbed Mexico City the ‘world’s music-streaming Mecca’. Now it’s branding another Latin American city, in a blog post claiming Santiago is the streaming service’s ‘capital of reggaetón’.
There are numbers to back that up, too. “Puerto Rico and Panama might be the birthplaces of the genre—and Colombia a current production powerhouse—but with over 400 million plays per month, Santiago, Chile is the indisputable capital of reggaetón streaming,” claimed Spotify. “Twice as many reggaetón songs are played in Santiago as the second city on the list, Mexico City… Of all the reggaetón streams in the world, the people of Santiago are responsible for 10% of them.”
Artists including Bad Bunny, Anuel AA, J Balvin, Ozuna, Daddy Yankee and Nicky Jam are among the beneficiaries, alongside newer acts like Sech, Lunay and Myke Towers. Spotify continues to promote the genre well beyond Santiago, too: its Baila Reggaetón playlist now has more than 9.7 million followers, not far behind the platform-flagship Viva Latino’s 10.3 million.