Dance star Marshmello has hit a new milestone on YouTube: his channel now has more than 40 million subscribers. YouTube says that makes him the third most-subscribed-to musician on YouTube, behind Justin Bieber (47 million) and Ed Sheeran (42.5 million).
At the time of writing, Marshmello is also 34th in YouTube’s global artists chart, with 73.2m weekly views of his music. However, that’s far from the whole story with his actual channel.
Browse the last month or two of Marshmello’s uploads, and you’re as likely to find vids from his ‘How To’ series (How To: Juggle like a BOSS‘, ‘How To: Get Rock Hard Abs‘ etc) and music videos created using Fortnite (for example: ‘Blocks‘ and ‘Alone‘).
For his channel overall, Marshmello’s most popular videos continue to be pure music and lyric videos, led by the 1.4bn views for the official ‘Alone’ video. But it’s the stream of how-tos, gaming videos and other content that’s just as responsible for keeping Marshmello’s YouTube fanbase growing, and engaged.