Last year, Spotify debuted its Google Home Mini smart-speaker giveaway, offering the device to its Spotify Premium for Family subscribers. Now the deal has returned in the US, but considerably expanded: now it’s any Spotify Premium Individual subscriber who can bag a free speaker.
It’s the latest salvo in the now-traditional scramble for end-of-year signups among the streaming services, although in Spotify’s case, the offer also applies to existing subscribers: so it’s something that’s as much about preventing people ‘churning’ away from Spotify to rivals as it is about attracting new customers. That said, it should be noted that the Google Home Mini is no longer Google’s latest generation of smart speaker: it has just been superseded by the Google Nest Mini, which sounds better and can be hung on the wall. So, Spotify may be doing Google a favour in terms of helping it clear out stocks of the older device.
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Tools: Kaiber
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