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Rajar study claims UK has 17m premium on-demand music listeners


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UK radio-measurement body Rajar has just published its data for the third quarter of 2019, and also its ‘Midas’ audio survey of British consumers. There are some useful stats on the music-streaming world.

According to the latest Midas research, 17 million Brits now use ‘a premium on-demand music service’. However, according to Rajar, on-demand music still only accounts for 11% of all audio listening in the UK, compared to 73% for live radio (bear in mind that this is a radio body doing the measuring, mind).

In terms of reach – the percentage of adults listening – Rajar suggests that on-demand music has grown from 24% a year ago to 28% now. It also claims that 31% of on-demand music listeners are aged between 15 and 24. Rajar’s separate Q3 2019 stats suggest that 28% of British adults now own a smart speaker, although only 18% of those owners use it every day.

Stuart Dredge

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