We’ve written a lot about the big music-streaming services in India like Gaana and JioSaavn, but this week brought news of an interesting-sounding music-discovery startup there. It’s called Flutin, and its schtick is building algorithmic playlists for users based on their musical preferences, activities, location and other data.
The company says its app has been downloaded more than 9.7m times so far, building an audience of 370,000 daily active users who are streaming around 3m tracks a day.
“Our AI takes information on the ‘what’, ‘when’, and ‘where’ factors from our users’ listening habits, including their interactions. We also supplement this data with the mood or feeling our users provide. The end result is a unique playlist for every unique individual,” is how CEO Vishu Gupta explains it. Flutin is making money by taking a cut of artists’ sales of tickets and merchandise, and is setting its sights on expansion beyond India to the US.
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