The trickle of music festivals saying they won’t be using facial-recognition technology to identify fans may be turning into a flood. In September, we reported on US festivals Bonnaroo and Austin City Limits joining a campaign against the technology called Fight For The Future. Now that campaign says it has signed up 40 festivals, with SXSW, Coachella and Pitchfork among the new additions. Evan Greer, of Fight For The Future, has explained the campaign in an article for BuzzFeed News.

“This surveillance nightmare almost became a reality at US music events. Industry giants like Ticketmaster invested money in companies like Blink Identity, a startup run by ex–defense contractors who helped build the US military’s facial recognition system in Afghanistan,” wrote Greer. “These vendors, and the venture capitalists who backed them, saw the live music industry as a huge potential market for biometric surveillance tech, marketed as a convenient ticketing option to concertgoers. But now, it seems they’ll be sorely disappointed.”

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