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Sony Music launches another podcasting JV: Broccoli Content


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In May this year, Sony Music launched a joint venture with two podcast-industry veterans, Adam Davidson and Laura Mayer. The first fruits from that company, Three Uncanny Four Productions, was the ‘Broken: Jeffrey Epstein’ investigative podcast that launched in early September.

Now Sony Music is exploring a similar idea in the UK with another podcast expert: producer Renay Richardson. She’s formed a joint venture called Broccoli Content with Sony Music in London, which will be developing “a wide range of original scripted and unscripted podcasts”, as well as working with Sony Music UK’s 4th Floor Creative team on podcasts with the label’s own artists.

Richardson’s career includes stints at Acast and Audible, as well as independently producing shows including The Receipts on 1xtra and About Race. Broccoli Content actually existed before the Sony Music partnership: Richardson founded it last year, as its website explains, “in direct response to the lack of opportunities for minority talent both in front and behind the mic”.

Stuart Dredge

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