Apple Music’s push to turn popular playlists into radio shows continues. Its global creative director Zane Lowe is hosting a new weekly show called ‘New Music Daily’ (yes, the frequency may sound counterintuitive). It’s based on the daily new-music playlist of the same name, and will air on Saturdays on Beats 1.
“The idea is we make these shows around a playlist that is already brilliant and we can bring that to life. And the playlist can give us amazing insights and music and this great timeline of music around which we can build a story,” Lowe told The Industry Observer in an interview published this morning. “We’ll take all the most exciting new music that comes out, we’re going to pick the most exciting stories, the most exciting artists, we’re going to ask them what they want to do.”