The latest element in Apple’s multi-media subscription strategy is here: video-streaming service Apple TV+ went live on Friday in more than 100 countries and regions.

As announced earlier this year, the service costs $4.99 a month, and is accessed through Apple’s TV app – with a one-year free sub bundled in with new iPhones, iPads, Apple TVs, iPod touches and Mac computers. The subscription will also be added to Apple’s existing $4.99-a-month student Apple Music subscription for no extra cost.

This isn’t a Netflix-style big catalogue of content, though: instead, Apple is focusing at launch on its own ‘originals’ – eight TV shows and one film. The latter is a documentary, ‘The Elephant Queen’, while the big-budget TV shows are ‘The Morning Show’, ‘See’, ‘For All Mankind’ and ‘Dickinson’. Children’s shows ‘Helpsters’, ‘Snoopy in Space’ and ‘Ghostwriter’ are also part of the slate, along with Oprah Winfrey’s ‘Oprah’s Book Club’ literary-chat show.

More shows will follow in the coming months, with TV+ sitting alongside Apple Music, Apple Arcade and Apple News+ in the company’s offering. As the student bundle shows, there is potential for some (and ultimately, surely, all) of these services to be offered as packages, Amazon Prime-style.

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