There are more people now talking about music-generating AIs as tools for musicians to use, rather than existential threats to their livelihoods. But if there’s one obvious area where AI could replace humans (sometimes, at least) it’s production music.

Now startup Amadeus Code, which came to our attention with its AI-powered app for songwriters, is testing the B2B waters. It has launched its own royalty-free music library called Evoke Music: a catalogue of tracks sorted by mood, genre and instrument, created using the company’s algorithms.

The pitch to online-video creators and brands/companies is this: “a unique scalable catalogue without the traditional content acquisition channels”. There are three tiers of access: Creator Free is free, with Amadeus Code taking a 10% cut of ad revenues generated on YouTube by the videos being soundtracked; Creator Pro, which costs $9 a month and lowers Amadeus Code’s cut to 3%; and Business, which costs $99 a month and offers 100% of the ad revenues to the videos’ creator. Video-monetisation firm AdRev is on board as a partner.

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Stuart Dredge

Music Ally's Head of Insight

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