We suspect the sight of headlines like ‘Tune·fm adds Beyoncé to its crypto music service‘ may be sparking some interesting discussions within Sony Music Group, not to mention various publishers, this morning. So what’s really going on here? It’s a deal between music-streaming service Tune·fm and Music World Entertainment (MWE) – the latter being the company founded by Matthew Knowles (aka Beyoncé’s father). Knowles is also an advisory board member for Tune·fm, which was launched this year by startup Hearo·fm.
It’s NOT a blockchain startup, by the way: the service is using a network called Hedera Hashgraph. But it shares some of the key features of the various blockchain-music services, in terms of using its own token (JAM) that is exchanged between listeners and artists when the former play music.
What Tune·fm is announcing is “the official availability of Music World Entertainment’s (MWE) music catalogue… which features many Grammy award winners and the world’s most popular talent, including Beyoncé, Solange, Destiny’s Child, Chaka Khan and Kelly Rowland among many others”.
At the time of writing this bulletin, the Beyoncé music available on Tune·fm was two albums: ‘Live at the Wynn Instrumentals’ and ‘Live at The Staple Center Instrumentals’. Solange and Chaka Khan have profiles but no music on them yet.