“A way for Facebook to develop new types of experiences for people and to try different ideas by creating small, focused apps in order to see whether people find certain features useful or engaging,” as the company put it at the time. Aux is one of the first to come out, initially in Canada.
TechCrunch reported that it’s a bit like long-lost social-music service Turntable·fm. “Aimed at school-aged kids and teens who join a party in the app every day at 9 PM. They then choose the songs they want to play and compete for the “AUX” to get theirs played first. At the end of the night, a winner is chosen based on how many ‘claps’ are received.”
It’s certainly interesting to see Facebook exploring social interactions around music in this way, although as its NPE Team announcement made clear in July: “Apps will change very rapidly and will be shut down if we learn that they’re not useful to people” – so if those Canadian kids don’t warm to Aux, it may not be around for very long.