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Apple Music reveals new ‘Up Next’ artist and launches country radio show


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Apple Music has anointed its latest ‘Up Next’ artist, who’ll be getting a boost across the company’s music platforms. It’s Canadian artist Jessie Reyez, who’s actually been doing pretty well on Apple Music for some time now – the company says it’s been playlisting her since 2016, and that she has more than 325m streams on the platform already.

The news comes ahead of her album’s release in early 2020 through FMLY / Island Records, with Apple’s campaign including (as usual) a short film, Beats 1 interview and an appearance on US chat-show Jimmy Kimmel Live.

In separate news, Beats 1 is getting a new weekly show called ‘Today’s Country’, based on the Apple Music playlist of the same name. Artist Kelleigh Bannen will host the show, which airs its first episode on 15 November. Bannen is promising that – in contrast to traditional country-radio stations – she’ll be making plenty of room for women on the show. “My perspective as a woman who’s been caught up in this disparity makes it impossible for me to not talk about it, advocate for it and celebrate the very best music coming out of Nashville – a lot of which just happens to be made by women,” Bannen told Billboard. It’s the latest example of a flagship Apple Music playlist spawning a Beats 1 show, following ‘Rap Life’ and ‘New Music Daily’.

Image Courtesy of Eóin Noonan/Collision via Sportsfile
ENX_9698” (CC BY 2.0) by collision.conf

 

Stuart Dredge

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