Marketing

Amazon to launch new series of ‘Amazon Original’ Christmas songs


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Mince pies are in the shops, Mariah Carey is lurking in the lower reaches of the charts, and Amazon is joining the early-Christmas fun with its latest crop of brand-new festive tracks. They’re part of its Amazon Originals program, and this year the company is promising to release ‘many’ Christmas songs over the coming weeks, exclusively through its music services. The first crop includes tracks by Ellie Goulding, Sebastian Yatra and a duet between Ingrid Michaelson and Jason Mraz, with further Yuletide recordings to come from the likes of Nina Nesbitt and The Band Perry. They join what’s become a bulging stocking-full of exclusives on Amazon’s streaming and download services: Katy Perry, Smokey Robinson, Lucinda Williams and Brandi Carlile are among the artists who’ve taken part in previous years.

Stuart Dredge

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