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Report explores intensifying Spotify/Apple competition… in podcasts


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Apple Podcasts has long been the leading distribution platform for podcasts, by some distance. Spotify’s recent podcasts push quickly made the latter service the second biggest in the world, but now it may be challenging Apple for top-dog status – at least in some countries. That’s the gist of a report by podcast-tech company Voxnest, anyway.

“Spotify’s aggressive approach for gaining podcast listeners continues to pay off. During the month of October, they claimed Sweden and Equatorial Guinea,” it reckoned – that’s ‘claimed’ as in ‘claimed top spot’. “Since we started reporting on this subject – based on the data from Voxnest Audience Network – Spotify has taken European countries nearly every month; Sweden is particularly significant because it’s one of the top countries in the world listening to podcasts (Grit Daily says that 36% of Swedes are listening).”

The animated map accompanying the blog post makes it clear that Apple is still number one in the majority of countries across the world, but evidence that it can overhaul the established leader in a growing number of countries will only encourage Spotify’s efforts.

Stuart Dredge

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