Does anyone fancy seeing how their vocals compare to the singing chops of Freddie Mercury? Anyone? The legendary lungsmith knew a thing or two about belting them out and, as anyone else who performed at Live Aid in 1985 will tell you, going larynx to larynx with him is not for the faint-hearted.

For those bold or foolish enough to try, Google has created an AI-powered singing challenge where a ‘FreddieMeter’ takes your vocal performance and measures it against one from Mercury himself, analysing pitch, timbre and melody to deliver back a score out of 100%. There is also an associated #FreddieChallenge hashtag to push people online to give it their best shot, challenge their friends and make a charitable donation. The whole thing is there to raise awareness of and funds for the Mercury Phoenix Trust, set up in the singer’s name, to help fight AIDS globally.

There are four Queen songs to choose from (‘Bohemian Rhapsody’, ‘Don’t Stop Me Now’, ‘Somebody To Love’ and ‘We Are the Champions’ – all pretty easy, vocally-undemanding songs, eh?) Music Ally tried it out, but our vocals are less Freddie Mercury and more Arthur Mullard and Hylda Baker combined, so we’ll keep our score to ourselves. But the FreddieMeter is fun, clever, and it raises money for a good cause. What’s not to like?

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *