Spotify’s latest niche is music from Japanese anime TV shows and films. The streaming service recently launched a dedicated hub for this music in a range of countries.
“Since the hub launched on October 8, fans in the U.S., Japan, Brazil, Indonesia, and Mexico have streamed anime music the most, with about 25,000 daily active users streaming playlists inspired by Attack on Titan, My Hero Academia, and Tokyo Ghoul,” announced Spotify, in a blog post that also outlines some of the individual artist success-stories from the new hub. Among the biggest anime-spawned hits: TK’s ‘Unravel’ (39m streams) and Linked Horizon’s “Guren no Yumiya’ (24m streams).
In separate news, TechCrunch reported that Spotify is testing an Apple Music-style synced lyrics feature in several countries, including Canada, Indonesia and Mexico. The lyrical partner is Musixmatch, and Spotify has confirmed that the test is underway.