After a string of revelations and controversies around digital privacy in recent years, how are Americans feeling about this issue? Not so good, according to a new study by the Pew Research Center.

Roughly six in ten US adults don’t think it’s possible to go through daily life without having data collected about them by companies or the government. Plus: “Some 81% of the public say that the potential risks they face because of data collection by companies outweigh the benefits, and 66% say the same about government data collection. At the same time, a majority of Americans report being concerned about the way their data is being used by companies (79%) or the government (64%). Most also feel they have little or no control over how these entities use their personal information.”

The Americans surveyed by Pew don’t trust companies to handle this data well, either. “79% of Americans say they are not too or not at all confident that companies will admit mistakes and take responsibility if they misuse or compromise personal information, and 69% report having this same lack of confidence that firms will use their personal information in ways they will be comfortable with.”

These attitudes will need to be borne in mind by streaming services and labels / music marketers alike when planning what data to collect from people, how to use it, and how to explain what they’re doing with it.

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Music Ally's Head of Insight

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