African music-streaming service Boomplay now has a full set of deals with the global major labels, with Sony Music the third and final major to strike an agreement.
Sony’s catalogue of both African and international artists will now be available to stream on Boomplay, alongside material from Universal Music (which signed its deal with the service in November 2018) and Warner Music (which followed suit in March 2019).
The Sony announcement came with some new figures for Boomplay too: it says that it has more than 60 million users, up from 42 million in April, when it raised a $20m funding round, and then 53 million in late August. When announcing the latter milestone, Boomplay said that 75% of its streams were coming from African music, which accounted for 80% of its catalogue.
The streaming service was originally launched by a subsidiary of Chinese mobile-phone maker Transsion Holdings, whose handset brands include Tecno, Itel, and Infinix.