Image by Daniel V

It’s year-end lists season and no mistake. Deezer is the latest music-streaming service to put out its annual figures, and for the second year running, Colombian reggaeton artist J Balvin is the most-streamed act on the service – indicating not just the foothold of Deezer in Latin American countries but also the growing global crossover power of Latin pop acts.

Marília Mendonça and Anitta also made the top 10, while five of Deezer’s top 20 tracks so far this year have mixed English and Spanish. K-Pop in general, and BTS in particular, continued on an upward trajectory on Deezer in 2019 too: BTS was the top K-Pop act on the service (ahead of Blackpink and Twice) and also the ninth biggest international act overall.

International stars like Ed Sheeran, Ariana Grande, Billie Eilish and Drake all made their presence felt on Deezer’s year-end charts, but French artists also made a strong showing on their home-grown DSP – Ninho, Jul, PNL and Nekfeu also made the top 10. Oh, and ‘Old Town Road’ continued on its steady march to ubiquity as the most-streamed track overall.

Alongside the charts, Deezer is also joining the rush to riff on Spotify’s ‘Wrapped’ formula for end-of-year listener features. Deezer’s new ‘#MyDeezerYear’ microsite lets its users see their own 2019 listening stats, complete with a ‘Your 2019’ playlist of their favourite 50 tracks of the year. The launch follows Apple Music’s recent debut of its ‘Replay’ playlists, with Spotify’s 2019 edition of ‘Wrapped’ expected to appear in the near future, based on past timing.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *