Indian telco Airtel says its Wynk Music service is now India’s top music-streaming app when measured by daily active users (DAUs). What it hasn’t said, however, is a specific figure for that. Instead, Wynk’s press release cited October 2019 data from research firm App Annie, without quantifying how many DAUs that is, or how they’ve grown over time.

Wynk Music’s last public milestone came in January this year, when its app reached 100m installs – this, at a time when rivals Gaana and JioSaavn were each claiming to have more than 100 million monthly active users. None of these companies has given a DAUs figure in recent history, so pending App Annie publishing the totals itself, assessing Wynk’s achievement and how rivals compare is difficult.

There was one specific figure in Airtel’s press release though: Wynk Music is now generating more than 3bn monthly music streams. 26% of those now come from ‘regional’ Indian music, which has seen a “75% surge” (time period not specified) in its listeners thanks to a boom in demand for Oriya, Gujarati, Assamese, Marathi, Telugu and Bhojpuri tracks.

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Stuart Dredge

Music Ally's Head of Insight

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