US startup Human Re Sources first came to Music Ally’s attention in September 2018, when it revealed that it was one of the first management companies to take a “modest” direct advance from Spotify.
Founded by exec J. Erving, the company is now part distributor and part label-services firm, one of several adopting this new, hybrid model. One of the others is former Spotify exec Troy Carter’s Q&A, which was actually co-founded with Erving in April 2019 – at the time, this was reported as a ‘merger’ with Human Re Sources. Anyway, the latter company remains a standalone brand, and now it’s expanding to the UK according to Billboard.
It’s opening an office in London headed by A&R Amal Omari and VP creator services Matt Ott. London rapper Lancey Foux is the company’s latest signing too: “The beginning of much more and we’re excited to have him on board,” according to Erving. Ott is a former member of Spotify’s UK artist and label-marketing team, while Omari was head of A&R at Apple-owned Platoon – the most obvious direct rival for Human Re Sources / Q&A in the UK.