YouTube and the British music industry have had their moments in recent history, most usually when Google’s video service has been at loggerheads with industry bodies over the ‘value gap’ debate and the European Copyright Directive. But YouTube has simultaneously become a strategic partner for the British industry too: for example, live-streaming the annual Brit Awards outside the UK, and becoming the event’s official digital-music partner. Anyway, the latest example of the positive stuff is the opening of a new YouTube Music-branded studio at The Brit School, the industry-backed performing arts and technology school in Croydon. That means all manner of high-tech studio kit, 4K cameras included, for a facility that aims to encourage the next generation of British artists.

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Music Ally's Head of Insight

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