Running a music website as a profitable business in 2019 is hard. Running it as an extension of other kinds of music brands, however, is an increasingly-common strategy. The latest example is a site called Beatportal, launched by dance brand Beatport for its community of DJs.
“A monthly cover story featuring a diverse range of artists will sit alongside interviews with Beatport fan favourites and groundbreaking newcomers, in-depth investigative journalism, advice for DJs and producers, longform scene reports, and informative stories on the sounds shaping DJ culture,” explained the announcement of the site, which will also host live streams and other video content.
It’s a sensible move for a company like Beatport: other examples, like Bandcamp’s blog, have won plenty of praise for highlighting the artists and music available through its platform. “The time has come for Beatport to deliver more creative and unique content to our community, and Beatportal is the ideal medium to showcase some of the amazing artists and music we work with on a daily basis,” said Beatport CEO Robb McDaniels.