U2 are the latest artist to ink a partnership with both SiriusXM and its Pandora subsidiary. The band are launching something called U2X Radio, which will include their own station on SiriusXM’s satellite-radio service playing recorded and live music, interviews and other content. There’ll also be exclusive stuff available for Pandora listeners.
The news follows SiriusXM’s creative partnership with Drake, announced in July, which is also due to run across both SiriusXM and Pandora. In U2’s case, the canned quotes from the band members are refreshingly unserious. “I’m not entirely sure what this is but what it isn’t is an opportunity to hear some bass solos,” said bassist Adam Clayton. “It all sounds exhausting to me but if people really want to listen to us for 24 hours a day, this is the way to do it,” added drummer Larry Mullen.
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