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Twin Atlantic use new Google Earth features for campaign


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In mid-November, Music Ally wrote about a new feature on Google Earth where people could create their own stories by attaching text, images and videos to locations on the planet. “We think there is some interesting scope here for artists to tell stories using the new features: who’ll be the first to give it a try?” we wrote at the time. Now we have our answer: Virgin EMI Records, for rock band Twin Atlantic. It’s part of the campaign for their new track ‘Barcelona’, and gets fans to explore pins dropped on the city of, yep, Barcelona. There are lyrics and lyric sheets, fragments of artwork, teasers and a pre-save for the new track (which came out today). It’s a simple but inventive use of a new feature on a popular web service.

Stuart Dredge

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