Marketing

Fortnite to get premiere of a scene from new Star Wars film


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Video-game Fortnite’s latest marketing partnership isn’t around music, but rather movies. Next Saturday (14 December) a scene from the new Star Wars film, ‘The Rise of Skywalker’, will be premiered within Fortnite.

Players have been invited to head to the game’s ‘Risky Reels’ area at 2pm ET on Saturday to see the film’s director J.J. Abrams “reveal never-before-seen footage” ahead of the movie’s release on 19 December.

This is the latest part of the partnership between Fortnite’s publisher Epic Games and Star Wars. In November, the game got an official Stormtrooper ’skin’ (a character for people to play as) for a limited time, charging 1,500 of the game’s V-Bucks currency (around £12) for it.

It’s the latest example of a marketing set-piece within Fortnite, with other TV and film tie-ins this year including Stranger Things, Avengers: Endgame, and John Wick. 2019, of course, was also the year that Marshmello played a concert within Fortnite, and Weezer got their own island.

Stuart Dredge

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