smashed egg

Yesterday, Twitter announced that the most-retweeted tweet of 2019 was January’s ‘World Record Egg’ – an attempt to break the previous retweets record with a photo of an egg.

According to Twitter, the egg beat a tweet by K-Pop stars BTS featuring band-member Jungkook dancing to Billie Eilish’s ‘Bad Guy’ into second place. We’ll let you guess what happened once the BTS Army saw this news…

Yes, BTS fans mobilised to hammer on the retweet button for their idols, and at the time of writing, the BTS tweet has more than 1m retweets, while the egg is on 957.1k. Mission accomplished for the BTS Army, and the latest evidence of their social-media strength.

Superfans of the egg have yet to respond.

The official English-language BTS Twitter account currently has 23 million followers, while the band’s Korean-language account has 17.9 million. This reflects their popularity on other western social-media platforms: 21.4 million Instagram followers, and 6.2 million on TikTok, which the band joined earlier this year.

The band’s official YouTube channel has 23.8 million subscribers, although their music videos have often been uploaded to the channel of their management company Big Hit Entertainment instead, which has 30.5 million subscribers.

Twitter’s end-of-year announcement noted that BTS would have had more tweets on its ‘most-retweeted’ chart, but the company decided to use a policy of only one tweet per account to be considered for the rankings – adding “sorry BTS fans” as a clear sign that the band had other tweets that would have made the top 10.

Twitter also published a chart of the top musicians on its platform, ranked not by followers, but by the number of people tweeting about them. BTS topped that list with no further fan-action required, ahead of Ariana Grande, Drake, Rihanna, Cardi B, Justin Bieber, Beyoncé, Kanye West, Billie Eilish and Lady Gaga.

Photo by Miguel Andrade on Unsplash

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