Napster reveals a new partnership with startup Super Hi-Fi


We profiled startup Super Hi-Fi earlier this year. The US firm has developed technology that uses AI to make streaming services sound much more radio-like, with branded stings, artist name and track title announcements, interview clips and ads – all personalised to each individual listener. Now the company has a new partnership with a streaming-music firm: Napster.

It’ll be working with the company to make its technology available to Napster’s B2B clients through its ‘Powered by Napster’ initiative. “We’re melding Napster’s back-end music and audio platform with Super Hi-Fi’s seamless front-end integration,” is how Super Hi-Fi CEO Zack Zalon put it in a statement. Further details, for example on which of Napster’s clients might be getting the features first, have yet to be announced.

Stuart Dredge

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