The latest brand working with TikTok is sports-entertainment organisation WWE, which has created an official account on the social app. However, music is also a key part of the deal, with WWE licensing the entrance themes for more than 30 of its past and present wrestlers for use on TikTok. That means users of the app will be able to make and share their own vids featuring the walk-on music of the likes of The Undertaker, John Cena, Becky Lynch, Sasha Banks and – this is the one Music Ally is getting its face-paints and 80s wig ready for – The Ultimate Warrior.
The fact that WWE commissions original entrance themes gives it the ability to do interesting things with them, licensing-wise. The TikTok deal is one example, but you can also see it with the WWE’s profile on Spotify as an ‘artist’, where it has 1.3 million monthly listeners. It also works with artists on some of these themes: one recent example being the music for current star The Fiend, which was recorded by American band Code Orange.